An Australian home-loan lender, Virgin Money Home Loans, launched a very, shall we say, sexy ad campaign. But then again, that depends on who you are. Seeing two people resembling my grandparents going at it doesn’t do it for me. I’m guessing it doesn’t do it for my grandparents either so I’m going to change my adjective to shocking, not sexy.
Either way, I’m a sucker for a unique advertising campaign and this one definitely fits the bill. Hide your eyes as you scroll, this is about to get ugly.
And in case you’re wondering, this is the same Virgin that sells CDs. Apparently Virgin is a worldwide conglomerate selling just about anything between airline travel to health care. See for yourself at www.virgin.com.
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8 Comments
i LOVE virgin. they’re always doing cool things. i think they started that whole “send them a phone number you don’t want to drunk dial before you go out that night” thing. genius! and british. god love em.
It would have been more realistic if “The Wheel of Fourtue” was on in the background. I need counseling now.
SA
Er “Fortune”, that is. :0
I didn’t know that about Virgin. I also couldn’t agree more about the “Wheel of Fortune”
those pictures are sagging lol
i’m a little troubled by the idea of these people as ugly and i don’t think that all elderly people don’t want to see themselves represented like this in the media. just as with any age bracket, there are people that like to see naked representations of themselves, don’t you think? i find these pictures really beautiful and i think we’re troubled by them because we don’t see them often enough. what’s the difference between these shots and shots of “attractive” twenty-somethings? only that we’re taught to think the twenty-somethings (which i happen to be) are the hot ones. what do the rest of you think?
I agree that we’re shocked mostly because its a rare sight. The other part is that us young consumers don’t sexualize our grandparents, ever. Its not to say they aren’t sexual, but we intentionally ignore that fact.
that is wrong